How does Real Luxury Real work?
Real Luxury Real Authentication uses a combination of artificial intelligence and microscopy to objectively assess the authenticity of an item. When the item is scanned using our proprietary device and app, a set of microscopic images are collected, then our machine learning algorithms compare them against a database containing millions of records from known authentic and known counterfeit products. Based on the results of this comparison, the AI will either verify the item’s authenticity or return an “unverified” result. Each scan from an Real Luxury Real device becomes part of the database, further training the algorithms and making our solution smarter and more accurate.
How accurate are the results?
Real Luxury Real Authentication has a 99.86 percent accuracy rate. While it is highly unlikely that an inauthentic item will be misidentified as authentic, we provide a financial guarantee to protect the certificate holder from financial losses due to errant results.
What that means is, if we get it wrong, we will essentially buy that item from you following the completion of the dispute process. For more information on how the process works, please view our full policy here.
How can a machine be more accurate than an expert with years of professional experience performing authentications?
Real Luxury Real’s technology was developed by a highly credentialed team of data scientists including two PhDs, who conducted four years of extensive research in conjunction with New York University. The technology is driven by artificial intelligence and machine learning algorithms trained with millions of microscopic images collected from known authentic and fake items. These technologies ensure the solution is completely objective. It never gets tired, it doesn’t have opinions, there are no such things as “bad days,” and it will never let personal feelings interfere with its decisions. And with every item scanned, Entrupy’s database grows and the algorithms get smarter, enabling ever-increasing accuracy.
Where do you get the information in your database?
Since the earliest days of Real Luxury Real, we have partnered with most trustworthy and prominent businesses in retail and resale to source data from authentic items. We incorporated information from all over the world to ensure we had a rich, diverse and complete picture of products across multiple categories, vintages, styles and brands. These enabled us to collect data points from products produced across the decades, which is how we can authenticate products created well before our time.
Through the maintenance of these partnerships and the additional data collected during our day to day authentication operations, we are able to keep up with the newest releases from brands.
Collection of data from counterfeit items is a bit more covert, and there’s much we can’t disclose. We can say that our data teams scour the internet to ensure we have the highest quality data on fakes. We also accept donated counterfeit goods from our partners, which helps us strengthen our algorithms while also getting the fakes out of circulation.
Which brands can you authenticate?
We currently support both new and past styles from the top 22 luxury brands. They are Balenciaga, Bottega Veneta, Burberry, Coach, Chanel, Chloe, Celine, Dior, Fendi, Givenchy, Goyard, Gucci, Hermes, Loewe, Louis Vuitton, MCM, Prada, Saint Laurent, Valentino, Christian Louboutin, Salvatore Ferragamo, and Dolce & Gabbana.